Author: Zebra Avenue
Versace fashion is regarded as a pioneer in international fashion.
Born in 1946 at Reggio, Calabria in Southern Italy, Gianni Versace got his love for fashion from his mother. Initially a trained architect, he followed his mother’s footsteps towards the fashion industry and worked for several of Italy’s fashion houses. In 1978, Versace launched his own label with the support of his brother, Santo.
Versace combined high style and pop culture. He is known to be a charismatic and established designer for clothes and theatre costumes. His creations were influenced by Andy Warhol with a hint of historic designs and modern abstract art.
Gianni Versace’s designs are a fusion of class, beauty and sexuality. He was described as a notorious designer. He startles people’s senses with his creations. For Versace, nothing is too extravagant, too provocative or too crazy. His garments are designed to flatter the body.
The name Versace is the personal choice of personalities like Elton John, Madonna and the late Princess Diana. Elites are drawn to his collection which further established his reputation. However, not all of his clothes are for the wealthy. Even average people can have a taste of Versace’s fashion.
It was in 1985 that Istante label was created. His sister, Donatella, became his co-designer. They launched Versus, a Versace diffusion range in 1989. These clothes are for the young market and are within easy price range for the average consumers.
Versace was awarded as “the most innovative and creative designer in the world” by Cutty Sark Award in 1988 and received an American Fashion Oscar in 1993 by the Council of Fashion Designers of America.
July 15, 1997 marked the tragic death of Gianni Versace. He was shot dead by crazed gunman Andrew Cunanan outside his South Beach home in Miami.
To date, Donatella, Santo and Donatella’s daughter Allegra run the business. Donatella had taken the brand to a different place from where it started addressing the other aspects of a woman’s life. Versace fashion is described as all-grown up and recognizes that not all women look like models.
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